Hammer Fashion

Archive for the ‘Graphic Designer’ Category

A thoroughly prepared client brief is half the success of a rebranding or design project. Attaining all the necessary and relevant information from the client and a comprehensive insight into the client’s brand provides you with a great foundation for the right brand identity and design solution.

As a designer or brand consultant, a properly prepared client brief gives multiple sources of ideas to work with. Unless you have a clear understanding of what the client wants and needs you waste your time trying to design something out of nothing and the client ends up spending more money than budgeted for as a result of the required modifications…which naturally makes both parties very happy….

Depending on the particular project you will need a specific design brief. That means if you are developing a website or creating a business card, the client design brief will be different. However, there is some general information about your company and what you want to achieve, which should give a good idea in any design situation. Here are some general questions that will help me and fellow designers and consultants:

1. Title 2. What is the nature of your business? What does your business do? 3. What is your target market? a. Age b. Sex c. Income d. Occupation e. Location 4. What is unique about your business or product? 5. Who is your competition? 6. What is your aim? What are your goals? 7. How do you want your clients to feel about the brand? What is the message you want to communicate? 8. What is your budget? Range? a. Providing a rough guide enables the consultant/designer with an idea of the type of marketing and design solution that can be provided to you. 9. What is your deadline? 10. Provide the designer with current and past design and marketing materials.

 

 

 To see how you can improve the image of your brand click here: graphic design Melbourne

Being a graphic designer is a career that is ideal for anyone who loves to use words and pictures to communicate ideas and messages to other people. Graphic designers are used for a whole variety of different jobs in lots of different fields which can include things like:

• Advertising on posters and in magazines.

• Designing the layout of websites for companies.

• Creating CD-ROM pages.

• Designing logos, letterheads and other branded material for companies.

• Creating brochures.

• Designing leaflets and handouts.

• Designing effects and credits for movies and television.

A graphic designer can do all of these and more as it is such a wide ranging and challenging job, but many people choose to focus on one or two specific areas and make them their speciality. Being a graphic designer is also very rewarding for anyone who has a keen interest in advertising and the way that design can influence people.

So what does it take to become a graphic designer? Firstly it is a good idea to take art and design related courses whilst at school, as this will give you a good grounding as you start on the route to becoming a graphic designer. If you have not done this you might be able to get on a college course which will help you to learn more about being a graphic designer and will help you to further your education. To be really successful as a graphic designer you should really have a bachelor’s degree and this is one of the most basic requirements for many of the graphic design jobs that are advertised.

During your bachelor’s degree to become a graphic designer you will cover a great deal of difference mediums and types of design. This will help you to gain an understanding of a wide range of different areas and it will also help you to decide what you would like to specialise your bachelor’s degree in. Subsequent years will then be spent in more specific areas in which you would like to work. There are so many different disciplines that are involved in graphic design that you might want to pick two or three and then in your final year focus on just one.

If you are already a graphic designer and would like to pursue your career in a different direction you will be able to get onto an associate degree or a certificate program. These are designed to help graphic designers to branch out into different disciplines and increase their knowledge of these disciplines. However you must be aware that you must also have a bachelor’s degree in graphic design before you can start on a different graphic designer course.

Becoming a graphic designer does mean a lot of hard work and a lot of determination, but it will be more than worth it when you are in your chosen profession. So even if you have not taken are or design school, you still have a chance to become a graphic designer.

Setting up a small graphic design studio is one of the greatest joys of any graphic design artist who wants to excel at the profession. A graphic design studio is an easy and natural outgrowth from working as a freelance graphic design. You can establish your own graphic design studio with minimal requirements.

1) Setting up your graphic design studio.

What are the minimal requirements to establish a physical graphic design studio? They are quite minimal — you need a computer, copy machine, telephone, fax, flat files, desk, and ergonomic chair. These are all you really need to setup your office. Of course, you will also need the talent, drive and experience to make your graphic design studio work.

2) Finding the right title for your graphic design studio.

To transform your graphic design studio into a professional one, you will need to come up with a title for your studio. You can brainstorm several different angles. You can choose a proper name, such as your own name, or a combination of your name and your partner’s name. You can choose a clever and quirky name that will clamor for attention. You can also choose a corporate-sounding name that can give an immediate impression of professionalism. Or you can choose an enigmatic name, the kind that leaves people wondering what the genesis of the name is. Whatever you decide, try to make the name easy to spell, short and memorable.

3) Are you ready to set up your own small design studio?

Creating your own graphic design studio can seem like a natural outgrowth from freelance graphic design, and this is the line of thinking that leads many individuals to consider establishing their own graphic design studio. If you are doing well in freelance design, you may feel eager to expand and hire a staff. But consider how you will deal with these transitions between freelance work and steady studio work. Are you financially solvent enough to make the leap? Are you professionally prepared to take on new design projects? Are you prepared to make the leap between working from home and having your own business where just about anyone can drop in and make significant demands on your time?

4) How can you go about finding those all-important first clients?

One of the biggest hurdles of starting your own independent graphic design studio is building your client base. Here are some ways to generate those important first gigs. First, you should mine your existing clients for work. You can also tap into a vast amount of referrals. Remember, you receive many of your graphic design projects through word of mouth. Most of your potential clients will probably lack a budget for design work; therefore, you will need these potential clients to be referred to you. Make sure you have a strong web presence so potential clients can find you easily. Always do the best work possible so that current clients are willing and ready to recommend you.

5) Learn to advertise your new graphic design studio.

Putting together a promotional kit is one of the most important marketing strategies you can do for your new graphic design studio. A promotional kit and your advertisements should feature samples of your past work. This should be your first line of attack to make contact with potential and future clients. You can send regular mailings to existing clients to make sure they remember you for their next project. You should also strive to enter as many annual design competitions to stay in the public’s eye.